During our daily rounds, we often see these stickers on doors and windows. We reached out to emergency personnel to ask if during an emergency the stickers are effective. Many firefighters have pets of their own and are on the lookout for animals when called to an emergency. It was suggested that in addition to making sure the information on the sticker is current you also date it and make sure it is placed at eye level. Whatever you can do to make it easier for emergency personnel to find your pets will benefit everyone.